먹튀 are among the most dedicated and loyal consumers, which makes live events a great platform for brands to reach them. But as the industry shifts from broadcast TV to streaming, the value of live sports is shifting too. This article explores why sports are becoming so much more important to streaming platforms, and how brands can leverage these events to grow their reach and engagement.

Streaming Services

As the number of cord-cutters continues to increase, more and more people are turning to streaming services like Hulu + Live TV and YouTube TV to get their sports fix. These services allow viewers to subscribe to a set of channels that they can watch on their phone, tablet or television. Typically, these services include major national channels such as ESPN and FS1 as well as regional sports networks such as the YES Network in New York City.

These services are also a great way to cut the cost of your cable or satellite subscription. However, not all of them will offer every sport or game that is currently playing. It is best to check out a streaming service’s channel list before you sign up to make sure they offer your favorite team or games.

Live sports is a cornerstone for streaming platforms, providing high viewer engagement and significant ad revenue. In addition, exclusive rights to sports events can help position a streaming service as a “must-have” service for sports fans.