Buy a Ford Truck Today and Have the Power to Take on Anything
Buy a Ford truck today, and you’ll have the power to take on anything. Whether you’re hauling a heavy load or just cruising, our pickups are made to work overtime and get the job done right.
The most popular model in the lineup is the F-150. This full-size pickup is supported by the smaller Maverick and Ranger trucks, and it has enough different variations to suit just about every kind of truck buyer. Whether you want a bare-bones work truck or a near-luxury pickup with leather, gadgets and tons of chrome, the F-150 has it covered. It also offers plenty of options to help you get the most out of your work and play, including advanced driver-assistance features, towing technology and off-road handling capabilities like a strengthened suspension.
In the early days of pickup trucks, standard equipment was fairly basic. However, as demand for trucks grew and the need for pickups as both work and recreation increased, more amenities became available. During the 1930s, for example, you could upgrade your new pickup with a heavy-duty suspension, vacuum-powered windshield wipers or even a radio.
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As more and more truck buyers sought both utility and fun, manufacturers began to offer special trims that were designed to add a touch of luxury or performance to their pickups. These models were often referred to as “muscle” trucks and primarily focused on the pickup’s engine and performance capabilities. For instance, the Chevy Camaro and GMC Sierra had a muscular look that appealed to many pickup buyers, while the Toyota Tundra’s reputation for reliability made it a popular choice among drivers who wanted to do the work but still enjoy a comfortable ride.